Minding and mending The Reality Gap – a tool to understand and address challenges to reputation

The Reality Gap is a tool I developed originally for my colleagues at a world-leading food business, initially in the UK and then applied internationally for a short while to help leaders to understand reputation as a business asset. I'm sure it's OK for me to share such ancient history now as to my knowledge …

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Legal Ethical Acceptable Defendable Sensible – a decision making tool

LEADS is an analysis tool I developed with my colleagues at world-leading communications agency to help our clients to make decisions to avoid an issue becoming a crisis. This is a shareable piece of IP as nobody else in my old firm, save one who has since left, has ever used the methodology or shown …

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What’s the point of only listening to people who agree with us?

Before modern communications most of us would have only known what was going on in our immediate area. Before WW2 most "ordinary" people still strayed little from the area in which they were born or the area they migrated to for work. National news in newspapers and radio was limited and reach a remarkably small …

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Where should PR sit in an organisation, and how does it get there.

PR has come a long way over the last 40 years I've been messing around in it. Not least in where it reports within an organisation, and perhaps even more importantly where people working in t think it should report. When I say "PR" I tend to mean corporate communications or corporate affairs. Confusing isn't …

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